Geo Fencing | Device ID | Location Based Mobile Ads
Reach Customers Based on Where They Go
Location is one of the most powerful targeting signals available. Nations Media Digital uses geofencing and device ID targeting to serve mobile ads to the exact people who visit specific places, like your competitors, an event, or a neighborhood.
We draw a virtual boundary around any physical location, then deliver your ads to the mobile devices seen inside it. It is a precise way to reach high-value audiences with the right message at the right place and time.
Turn Real-World Movement Into Reach
Your customers move through the world every day, visiting stores, offices, venues, and neighborhoods. Geofencing captures the device IDs seen in those locations so you can reach the right people long after they leave.
Whether you want to target shoppers at a competitor’s location, attendees at a trade show, or households in a specific zip code, location-based mobile ads put your brand in front of an audience defined by where they actually go.
Geofencing & Location-Based Ad Services
Effective geofencing takes more than drawing a circle on a map. Your campaign needs precise boundaries, accurate device ID capture, strong creative, and conversion tracking that connects ad views to real-world visits.
How Geofencing Campaigns Work
Target the Location
Deliver the Ads
Measure the Impact
Geofencing Frequently Asked Questions
What is geofencing in advertising?
Geofencing draws a virtual boundary around a physical location and serves mobile ads to devices seen inside it. It lets you target people based on the real-world places they visit.
How does device ID targeting work?
Each mobile device carries a unique advertising ID. Geofencing captures the IDs seen within a target location, then serves ads to those devices, even after the person leaves the area.
Can I target my competitor’s customers?
Yes. A common use of geofencing is placing a boundary around a competitor’s location to reach the people who visit it, then serving them ads that highlight why your business is a better choice.
What locations can be geofenced?
Almost any physical place. We fence competitor stores, events, trade shows, venues, neighborhoods, and zip codes, building custom boundaries around the locations your ideal audience visits.
Where do the ads appear?
Ads are delivered as mobile display and in-app placements on the targeted devices. Recipients see your creative as they browse apps and websites on their phones.
Is geofencing right for my business?
Geofencing works well for any business that wants to reach a specific local or location-based audience. It is ideal for targeting competitors, events, and defined geographic areas.