Results
Digital marketing campaigns can be incredibly effective in achieving a variety of business goals, such as increasing brand awareness, generating leads, and driving sales. However, it’s important to track and measure your campaign results in order to determine what’s working and what’s not.
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Digital marketing campaign results to track:
- Website Traffic: This metric shows how many people are visiting your website as a result of your campaign.
- Lead Generation: This metric measures the number of new leads that are generated by your campaign.
- Sales: This metric tracks the number of sales that are directly attributable to your campaign.
- Social Media Engagement: This metric measures how engaged your audience is with your brand on social media.
- Brand Awareness: This metric measures how well people are aware of your brand and what it stands for.