Connected TV | Streaming TV Non Skippable
Put Your Brand on the Big Screen, Streaming
Television has gone digital. Nations Media Digital runs Connected TV and streaming advertising that places your video ads on the big screen, reaching viewers as they stream their favorite shows on smart TVs, Roku, Fire Stick, and more.
Connected TV (CTV), over-the-top (OTT), and streaming TV all describe the same shift: audiences watching premium content over the internet instead of cable. We help your business reach them with targeted, non-skippable video ads on the platforms they watch every day.
The Reach of TV With the Targeting of Digital
Traditional TV ads blast the same message to everyone. Connected TV combines the impact of the big screen with precise digital targeting, so your ad reaches the right households based on location, interests, and demographics.
Your video runs on premium streaming content as a non-skippable ad on the largest screen in the home. It is the credibility of television with the accountability of digital, all in one channel.
Connected TV & Streaming Ad Services
Effective Connected TV takes more than a video file. Your campaign needs sharp audience targeting, premium ad placements, the right streaming inventory, and tracking that ties views to real action.
How Connected TV Advertising Works
Target the Audience
Run the Ads
Measure the Impact
Connected TV Advertising Frequently Asked Questions
What is Connected TV advertising?
Connected TV advertising places your video ads on streaming content viewed through internet-connected TVs and devices like Roku and Fire Stick. It brings the reach of TV with digital targeting.
What is the difference between CTV, OTT, and streaming TV?
They describe the same shift in different ways. CTV is the device, OTT is content delivered over the internet, and streaming TV is the everyday term. All reach viewers watching online instead of cable.
How is Connected TV different from cable TV ads?
Cable shows the same ad to everyone. Connected TV targets specific households by location, demographics, and interests, so your budget reaches the right viewers instead of a broad, untargeted audience.
Can viewers skip my Connected TV ad?
No. Connected TV ads run as non-skippable video within premium streaming content, so your full message plays on the largest screen in the home with the viewer’s attention.
Can I track results from Connected TV ads?
Yes. Unlike traditional TV, Connected TV is measurable. We track impressions, video completion rates, and conversions, and can retarget viewers across their other devices.
Is Connected TV right for my business?
Connected TV works for businesses that want premium video reach with precise targeting. It is ideal for building awareness with a defined local or demographic audience on the big screen.